Costs squeeze three dimensional TV content

Of all of the problems bedeviling the development of 3DTV, the dearth of quality content might be the thorniest.Research firm Ovum questioned executives worldwide and reported in May they ranked manufacture of three dimensional programming their cheapest priority -- mainly due to the price of this content. And customers have observed the effects of this reluctance: nearly 60% of participants to some NPD/CTAM survey in June complained there wasn't enough three dimensional content.That has not frustrated a couple of ambitious endeavors within the U.S. from making serious opportunities within this sector. "For three dimensional to consider off, content will probably be the important thing driver," stated Tom Cosgrove, leader of 3net, a three dimensional-only cable internet from Discovery Communications, IMAX and The new sony.3net bowed in Feb, exactly the same month ESPN released ESPN3D. Those are the only systems stateside dedicated to this nascent space, though marketers including DirecTV and Comcast also have licensed three dimensional movies for three dimensional-only channels and VOD choices.Creating a three dimensional funnel is difficult. Most 24/7 nets are made by obtaining a library of existing programming, but three dimensional is really new there's alongside none of this. That basically forces channels into original production, where shooting and publish-production pricing is high and "will stay this way for that foreeseable future," based on Cosgrove. three dimensional conversions will also be pricey and problematic because, because the film world is going through, the standard leads a great deal to be preferred. "We are not always in opposition to it, however it needs to be achieved right."Though gossips swirls regarding their future stability, ESPN3D and 3net make to delivering original programming. In June, 3net bowed over 20 hrs of original native three dimensional content across a variety of genres. By Labor Day weekend, the quantity of nfl and college football ESPN3D will broadcast will double from the year before.Associated link: Auds break the rules on three dimensional upcharges Contact Andrew Wallenstein at andrew.wallenstein@variety.com